{"id":11993,"date":"2019-10-16T12:18:54","date_gmt":"2019-10-16T12:18:54","guid":{"rendered":"https:\/\/datama.io\/webinar-comment-ameliorer-son-analyse-de-performance-web\/"},"modified":"2024-01-30T18:51:16","modified_gmt":"2024-01-30T18:51:16","slug":"webinar-comment-ameliorer-son-analyse-de-performance-web","status":"publish","type":"post","link":"https:\/\/datama.io\/fr\/webinar-comment-ameliorer-son-analyse-de-performance-web\/","title":{"rendered":"Webinar : Comment am\u00e9liorer son analyse de performance web ?"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Webinar \/ Comment transformer son suivi de performance web en d\u00e9cision rapide, prioris\u00e9e et valorisable ?<\/h2>\n\n<p>DataMa est heureux de vous partager la conf\u00e9rence r\u00e9alis\u00e9 conjointement avec Pierre &amp; Vacances \u00e0 l\u2019occasion du dernier Webinar EBG du 2 octobre 2019.<\/p>\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Webinar DataMa x Pierre &amp; Vacances\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/Hqti0YTkXPE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n<h2 class=\"wp-block-heading\">Th\u00e9matique de la conf\u00e9rence<\/h2>\n\n<p>Le suivi de la performance business est un sujet complexe, en particulier pour les sites internet : de nombreux indicateurs sont disponibles, mais les analyses se perdent souvent dans le d\u00e9tail et peinent \u00e0 se concentrer sur les vrais leviers\u2026<\/p>\n\n<p>Quelles sont les bonnes pratiques et les solutions qui permettent de construire une d\u00e9marche data driven permettant d\u2019identifier, simplifier et prioriser la prise de d\u00e9cision ?<\/p>\n\n<p>Gr\u00e2ce au retour d\u2019exp\u00e9rience de Pierre &amp; Vacances Center Parcs \u2013 o\u00f9 1 point de conversion vaut +5M\u20ac \u2013 et l\u2019expertise de DataMa, ce Webinar mettra en lumi\u00e8re les bonnes pratiques de l\u2019analyse Web, notamment \u00e0 partir de l\u2019analyse des parcours utilisateurs. Ceci donnera les cl\u00e9s pour structurer sa d\u00e9marche analytics et sa gouvernance, s\u2019\u00e9quiper des bonnes solutions et optimiser ainsi les d\u00e9cisions prises pour son site eCommerce. <\/p>\n\n<ul class=\"wp-block-list\">\n<li>Comment d\u00e9couper et suivre son analyse \u00e0 partir des \u00e9tapes du parcours utilisateurs. (Acquisition, conversion, panier\u2026.) ? <\/li>\n\n\n\n<li>Comment comprendre les dimensions sous-jacentes ayant un impact sur les \u00e9tapes du tunnel de conversion ?<\/li>\n\n\n\n<li>Quelle gouvernance et quelle structure d\u2019\u00e9quipe pour faire les bonnes analyses, prendre les bonnes d\u00e9cisions et r\u00e9agir au plus vite pour mettre en \u0153uvre les recommandations identifi\u00e9es pour optimiser son site eCommerce ?<\/li>\n\n\n\n<li>Quels outils sont aujourd\u2019hui disponibles pour aider dans cette prise de d\u00e9cision et faire gagner du temps aux analystes ?<\/li>\n\n\n\n<li>Comment simplifier les insights pour que les collaborateurs avec une exp\u00e9rience web analytics moins avanc\u00e9e puissent comprendre les implications et agir en cons\u00e9quence ?<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Webinar \/ Comment transformer son suivi de performance web en d\u00e9cision rapide, prioris\u00e9e et valorisable ? DataMa est heureux de vous partager la conf\u00e9rence r\u00e9alis\u00e9 conjointement avec Pierre &amp; Vacances \u00e0 l\u2019occasion du dernier Webinar EBG du 2 octobre 2019. Th\u00e9matique de la conf\u00e9rence Le suivi de la performance business est un sujet complexe, en [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":16782,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[139],"tags":[],"class_list":["post-11993","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles-fr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Webinar : Comment am\u00e9liorer son analyse de performance web ? - Datama<\/title>\n<meta name=\"description\" content=\"Comprendre l&#039;organisation des \u00e9quipes analytics du groupe Pierre &amp; Vacances Center Parc quand 1 point de conversion vaut 5m\u20ac\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/datama.io\/fr\/webinar-comment-ameliorer-son-analyse-de-performance-web\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Webinar : Comment am\u00e9liorer son analyse de performance web ? 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