{"id":12162,"date":"2018-09-15T16:10:14","date_gmt":"2018-09-15T16:10:14","guid":{"rendered":"https:\/\/datama.io\/datama-compare-chez-pierre-vacances-retour-client-2\/"},"modified":"2024-01-26T09:38:37","modified_gmt":"2024-01-26T09:38:37","slug":"datama-compare-chez-pierre-vacances-retour-client-2","status":"publish","type":"post","link":"https:\/\/datama.io\/fr\/datama-compare-chez-pierre-vacances-retour-client-2\/","title":{"rendered":"DataMa Compare chez Pierre &amp; Vacances &#8211; Retour client"},"content":{"rendered":"\n<p><strong>Nous sommes heureux de partager ici le retour client de Gregory Sion, Senior Vice President, Digital and Sales chez <a href=\"http:\/\/www.groupepvcp.com\/fr\">Pierre et Vacances \u2013 Center Parcs,<\/a> sur l\u2019usage de DataMa Compare<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Q: Dans quel contexte avez vous \u00e9t\u00e9 amen\u00e9 \u00e0 faire appel \u00e0 DataMa ?<\/strong><\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>G.S.: Pierre &amp; Vacances-Center Parcs r\u00e9alise en direct via le web 50% de ses 1,2 milliard de chiffre d\u2019affaires annuel dans le tourisme.<\/strong><\/p>\n\n\n\n<p>L\u2019optimisation de notre conversion Web est notre premi\u00e8re priorit\u00e9. L\u2019analyse d\u00e9taill\u00e9e et segment\u00e9e des \u00e9volutions de la conversion Web nous permet de prendre les d\u00e9cisions adapt\u00e9es pour maximiser nos ventes sur le Web. <\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Q: Comment utilisez vous DataMa Compare?<\/strong><\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>G.S<\/strong>.: <a href=\"https:\/\/datama.fr\/our-solutions\/compare\/\">DataMa Compare<\/a> nous permet d\u2019identifier de mani\u00e8re rapide et syst\u00e9matique les facteurs explicatifs(effet mix, variation de performance d\u2019un segment particulier, changement d\u2019une \u00e9tape du parcours client,\u2026) des \u00e9volutions de notre conversion web au travers d\u2019un dashboard interactif et ergonomique (graphique \u00ab cascade \u00bb).<\/p>\n\n\n\n<p>Nous utilisons les analyses DataMa \u00e0 la fois pour des pr\u00e9sentations au top management, et comme un outil op\u00e9rationnel pour identifier les optimisations \u00e0 mener par nos \u00e9quipes Acquisition \/ Produit Web. Les donn\u00e9es sont stock\u00e9es sur nos syst\u00e8mes pour \u00e9viter d\u2019externaliser des donn\u00e9es sensibles pour l\u2019entreprise. <\/p>\n\n\n\n<p>Comme toujours, la qualit\u00e9 et la compl\u00e9tude des donn\u00e9es est un facteur primordial pour la pertinence de ces analyses\u2026 DataMa nous aide \u00e9galement dans l\u2019identification des probl\u00e8mes li\u00e9es \u00e0 la qualit\u00e9 de ces donn\u00e9es.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Q: Comment voyez vous la collaboration entre DataMa et le Groupe Pierre et Vacances-Center Parcs ?<\/strong><\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>G.S.<\/strong>: Nous poursuivons actuellement notre collaboration avec DataMa pour l\u2019am\u00e9lioration des outils actuels mais \u00e9galement le d\u00e9veloppement de nouveaux outils. Cette collaboration s\u2019int\u00e8gre plus largement dans une volont\u00e9 affich\u00e9e du <a href=\"http:\/\/www.groupepvcp.com\/en\">Groupe Pierre &amp; Vacances-Center Parcs<\/a> d\u2019\u00eatre un v\u00e9ritable leader en mati\u00e8re d\u2019innovation, notamment dans la data, en s\u2019associant avec des start ups \u00e0 fort potentiel comme DataMa <\/p>\n<\/blockquote>\n\n\n\n<p><strong>Gregory Sion<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nous sommes heureux de partager ici le retour client de Gregory Sion, Senior Vice President, Digital and Sales chez Pierre et Vacances \u2013 Center Parcs, sur l\u2019usage de DataMa Compare Q: Dans quel contexte avez vous \u00e9t\u00e9 amen\u00e9 \u00e0 faire appel \u00e0 DataMa ? G.S.: Pierre &amp; Vacances-Center Parcs r\u00e9alise en direct via le web [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":15718,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[144],"tags":[],"class_list":["post-12162","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>DataMa Compare chez Pierre &amp; Vacances - Retour client - Datama<\/title>\n<meta name=\"description\" content=\"Interview de Pierre &amp; Vacances au sujet DataMa Compare et leur utilisation de la solution pour leurs activit\u00e9s analytiques.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/datama.io\/fr\/datama-compare-chez-pierre-vacances-retour-client-2\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DataMa Compare chez Pierre &amp; Vacances - Retour client - Datama\" \/>\n<meta property=\"og:description\" content=\"Interview de Pierre &amp; Vacances au sujet DataMa Compare et leur utilisation de la solution pour leurs activit\u00e9s analytiques.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/datama.io\/fr\/datama-compare-chez-pierre-vacances-retour-client-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Datama\" \/>\n<meta property=\"article:published_time\" content=\"2018-09-15T16:10:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-26T09:38:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/datama.io\/wp-content\/uploads\/2018\/09\/Datama-News-4.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1720\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Guillaume\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@datama_solution\" \/>\n<meta name=\"twitter:site\" content=\"@datama_solution\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Guillaume\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/datama.io\/fr\/datama-compare-chez-pierre-vacances-retour-client-2\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/datama.io\/fr\/datama-compare-chez-pierre-vacances-retour-client-2\/\"},\"author\":{\"name\":\"Guillaume\",\"@id\":\"https:\/\/datama.io\/fr\/#\/schema\/person\/cc38a71c241805e3b74a28a05f63f667\"},\"headline\":\"DataMa Compare chez Pierre &amp; Vacances &#8211; Retour client\",\"datePublished\":\"2018-09-15T16:10:14+00:00\",\"dateModified\":\"2024-01-26T09:38:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/datama.io\/fr\/datama-compare-chez-pierre-vacances-retour-client-2\/\"},\"wordCount\":347,\"publisher\":{\"@id\":\"https:\/\/datama.io\/fr\/#organization\"},\"image\":{\"@id\":\"https:\/\/datama.io\/fr\/datama-compare-chez-pierre-vacances-retour-client-2\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/datama.io\/wp-content\/uploads\/2018\/09\/Datama-News-4.png\",\"articleSection\":[\"Actualit\u00e9s\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/datama.io\/fr\/datama-compare-chez-pierre-vacances-retour-client-2\/\",\"url\":\"https:\/\/datama.io\/fr\/datama-compare-chez-pierre-vacances-retour-client-2\/\",\"name\":\"DataMa Compare chez Pierre &amp; Vacances - Retour client - Datama\",\"isPartOf\":{\"@id\":\"https:\/\/datama.io\/fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/datama.io\/fr\/datama-compare-chez-pierre-vacances-retour-client-2\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/datama.io\/fr\/datama-compare-chez-pierre-vacances-retour-client-2\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/datama.io\/wp-content\/uploads\/2018\/09\/Datama-News-4.png\",\"datePublished\":\"2018-09-15T16:10:14+00:00\",\"dateModified\":\"2024-01-26T09:38:37+00:00\",\"description\":\"Interview de Pierre & Vacances au sujet DataMa Compare et leur utilisation de la solution pour leurs activit\u00e9s analytiques.\",\"breadcrumb\":{\"@id\":\"https:\/\/datama.io\/fr\/datama-compare-chez-pierre-vacances-retour-client-2\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/datama.io\/fr\/datama-compare-chez-pierre-vacances-retour-client-2\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/datama.io\/fr\/datama-compare-chez-pierre-vacances-retour-client-2\/#primaryimage\",\"url\":\"https:\/\/datama.io\/wp-content\/uploads\/2018\/09\/Datama-News-4.png\",\"contentUrl\":\"https:\/\/datama.io\/wp-content\/uploads\/2018\/09\/Datama-News-4.png\",\"width\":1720,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/datama.io\/fr\/datama-compare-chez-pierre-vacances-retour-client-2\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/datama.io\/fr\/accueil\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"DataMa Compare chez Pierre &amp; Vacances &#8211; Retour client\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/datama.io\/fr\/#website\",\"url\":\"https:\/\/datama.io\/fr\/\",\"name\":\"Datama\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/datama.io\/fr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/datama.io\/fr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/datama.io\/fr\/#organization\",\"name\":\"Datama\",\"url\":\"https:\/\/datama.io\/fr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/datama.io\/fr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/datama.io\/wp-content\/uploads\/2023\/12\/cropped-Logo-Datama.png\",\"contentUrl\":\"https:\/\/datama.io\/wp-content\/uploads\/2023\/12\/cropped-Logo-Datama.png\",\"width\":400,\"height\":100,\"caption\":\"Datama\"},\"image\":{\"@id\":\"https:\/\/datama.io\/fr\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/datama_solution\",\"https:\/\/www.linkedin.com\/company\/datama\/\",\"https:\/\/www.youtube.com\/channel\/UCoxfesECCiubm0XLCXcN3TA\/featured\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/datama.io\/fr\/#\/schema\/person\/cc38a71c241805e3b74a28a05f63f667\",\"name\":\"Guillaume\",\"description\":\"Founder &amp; CTO @DataMa, Decision Scientist For ten years I have acquired CRO expertise as an Analytics Manager at Expedia and a consultant at Bain &amp; Company. Now at DataMa I create algorithms that optimize CRO analysis, customer journey, and digital performance.\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"DataMa Compare chez Pierre &amp; Vacances - Retour client - Datama","description":"Interview de Pierre & Vacances au sujet DataMa Compare et leur utilisation de la solution pour leurs activit\u00e9s analytiques.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/datama.io\/fr\/datama-compare-chez-pierre-vacances-retour-client-2\/","og_locale":"fr_FR","og_type":"article","og_title":"DataMa Compare chez Pierre &amp; Vacances - Retour client - Datama","og_description":"Interview de Pierre & Vacances au sujet DataMa Compare et leur utilisation de la solution pour leurs activit\u00e9s analytiques.","og_url":"https:\/\/datama.io\/fr\/datama-compare-chez-pierre-vacances-retour-client-2\/","og_site_name":"Datama","article_published_time":"2018-09-15T16:10:14+00:00","article_modified_time":"2024-01-26T09:38:37+00:00","og_image":[{"width":1720,"height":1080,"url":"https:\/\/datama.io\/wp-content\/uploads\/2018\/09\/Datama-News-4.png","type":"image\/png"}],"author":"Guillaume","twitter_card":"summary_large_image","twitter_creator":"@datama_solution","twitter_site":"@datama_solution","twitter_misc":{"\u00c9crit par":"Guillaume","Dur\u00e9e de lecture estim\u00e9e":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/datama.io\/fr\/datama-compare-chez-pierre-vacances-retour-client-2\/#article","isPartOf":{"@id":"https:\/\/datama.io\/fr\/datama-compare-chez-pierre-vacances-retour-client-2\/"},"author":{"name":"Guillaume","@id":"https:\/\/datama.io\/fr\/#\/schema\/person\/cc38a71c241805e3b74a28a05f63f667"},"headline":"DataMa Compare chez Pierre &amp; Vacances &#8211; Retour client","datePublished":"2018-09-15T16:10:14+00:00","dateModified":"2024-01-26T09:38:37+00:00","mainEntityOfPage":{"@id":"https:\/\/datama.io\/fr\/datama-compare-chez-pierre-vacances-retour-client-2\/"},"wordCount":347,"publisher":{"@id":"https:\/\/datama.io\/fr\/#organization"},"image":{"@id":"https:\/\/datama.io\/fr\/datama-compare-chez-pierre-vacances-retour-client-2\/#primaryimage"},"thumbnailUrl":"https:\/\/datama.io\/wp-content\/uploads\/2018\/09\/Datama-News-4.png","articleSection":["Actualit\u00e9s"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/datama.io\/fr\/datama-compare-chez-pierre-vacances-retour-client-2\/","url":"https:\/\/datama.io\/fr\/datama-compare-chez-pierre-vacances-retour-client-2\/","name":"DataMa Compare chez Pierre &amp; Vacances - Retour client - Datama","isPartOf":{"@id":"https:\/\/datama.io\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/datama.io\/fr\/datama-compare-chez-pierre-vacances-retour-client-2\/#primaryimage"},"image":{"@id":"https:\/\/datama.io\/fr\/datama-compare-chez-pierre-vacances-retour-client-2\/#primaryimage"},"thumbnailUrl":"https:\/\/datama.io\/wp-content\/uploads\/2018\/09\/Datama-News-4.png","datePublished":"2018-09-15T16:10:14+00:00","dateModified":"2024-01-26T09:38:37+00:00","description":"Interview de Pierre & Vacances au sujet DataMa Compare et leur utilisation de la solution pour leurs activit\u00e9s analytiques.","breadcrumb":{"@id":"https:\/\/datama.io\/fr\/datama-compare-chez-pierre-vacances-retour-client-2\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/datama.io\/fr\/datama-compare-chez-pierre-vacances-retour-client-2\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/datama.io\/fr\/datama-compare-chez-pierre-vacances-retour-client-2\/#primaryimage","url":"https:\/\/datama.io\/wp-content\/uploads\/2018\/09\/Datama-News-4.png","contentUrl":"https:\/\/datama.io\/wp-content\/uploads\/2018\/09\/Datama-News-4.png","width":1720,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/datama.io\/fr\/datama-compare-chez-pierre-vacances-retour-client-2\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/datama.io\/fr\/accueil\/"},{"@type":"ListItem","position":2,"name":"DataMa Compare chez Pierre &amp; Vacances &#8211; Retour client"}]},{"@type":"WebSite","@id":"https:\/\/datama.io\/fr\/#website","url":"https:\/\/datama.io\/fr\/","name":"Datama","description":"","publisher":{"@id":"https:\/\/datama.io\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/datama.io\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/datama.io\/fr\/#organization","name":"Datama","url":"https:\/\/datama.io\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/datama.io\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/datama.io\/wp-content\/uploads\/2023\/12\/cropped-Logo-Datama.png","contentUrl":"https:\/\/datama.io\/wp-content\/uploads\/2023\/12\/cropped-Logo-Datama.png","width":400,"height":100,"caption":"Datama"},"image":{"@id":"https:\/\/datama.io\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/datama_solution","https:\/\/www.linkedin.com\/company\/datama\/","https:\/\/www.youtube.com\/channel\/UCoxfesECCiubm0XLCXcN3TA\/featured"]},{"@type":"Person","@id":"https:\/\/datama.io\/fr\/#\/schema\/person\/cc38a71c241805e3b74a28a05f63f667","name":"Guillaume","description":"Founder &amp; CTO @DataMa, Decision Scientist For ten years I have acquired CRO expertise as an Analytics Manager at Expedia and a consultant at Bain &amp; Company. Now at DataMa I create algorithms that optimize CRO analysis, customer journey, and digital performance."}]}},"_links":{"self":[{"href":"https:\/\/datama.io\/fr\/wp-json\/wp\/v2\/posts\/12162","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/datama.io\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/datama.io\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/datama.io\/fr\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/datama.io\/fr\/wp-json\/wp\/v2\/comments?post=12162"}],"version-history":[{"count":0,"href":"https:\/\/datama.io\/fr\/wp-json\/wp\/v2\/posts\/12162\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/datama.io\/fr\/wp-json\/wp\/v2\/media\/15718"}],"wp:attachment":[{"href":"https:\/\/datama.io\/fr\/wp-json\/wp\/v2\/media?parent=12162"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/datama.io\/fr\/wp-json\/wp\/v2\/categories?post=12162"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/datama.io\/fr\/wp-json\/wp\/v2\/tags?post=12162"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}