{"id":13780,"date":"2024-02-07T14:05:59","date_gmt":"2024-02-07T14:05:59","guid":{"rendered":"https:\/\/datama.io\/use-case-8-exec-weekly-business-monitoring\/"},"modified":"2026-01-29T15:49:14","modified_gmt":"2026-01-29T15:49:14","slug":"use-case-8-exec-weekly-business-monitoring","status":"publish","type":"post","link":"https:\/\/datama.io\/fr\/use-case-8-exec-weekly-business-monitoring\/","title":{"rendered":"Cas d&rsquo;utilisation n\u00b0 8 Suivi hebdomadaire des activit\u00e9s de l&rsquo;entreprise TheFork"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"13780\" class=\"elementor elementor-13780 elementor-13503\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d7f420c e-flex e-con-boxed e-con e-parent\" data-id=\"d7f420c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-98721dd elementor-widget elementor-widget-text-editor\" data-id=\"98721dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Cat\u00e9gorie : Ecommerce | Solution : Datama Compare | Type : R\u00e9current | Client : TheFork <br \/>Tags : #Contr\u00f4le #Comex #Business #Mixeffect <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e53ca5 elementor-widget elementor-widget-testimonial\" data-id=\"3e53ca5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"testimonial.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial-wrapper\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial-content\"><p>\"Datama nous permet d'expliquer facilement et de mani\u00e8re fiable notre performance par rapport au budget, en affichant uniquement les facteurs les plus significatifs. Le visuel peut \u00eatre utilis\u00e9 directement dans notre pr\u00e9sentation, ce qui nous fait gagner un temps pr\u00e9cieux dans le cadre d'une analyse hebdomadaire r\u00e9currente.\" <\/p>\n<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-testimonial-meta elementor-has-image elementor-testimonial-image-position-aside\">\n\t\t\t\t<div class=\"elementor-testimonial-meta-inner\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-image\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/datama.io\/wp-content\/uploads\/2024\/02\/CharlesBrault.jpg\" class=\"attachment-full size-full wp-image-13507\" alt=\"\" srcset=\"https:\/\/datama.io\/wp-content\/uploads\/2024\/02\/CharlesBrault.jpg 500w, https:\/\/datama.io\/wp-content\/uploads\/2024\/02\/CharlesBrault-300x300.jpg 300w, https:\/\/datama.io\/wp-content\/uploads\/2024\/02\/CharlesBrault-150x150.jpg 150w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-details\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-name\">Charles Brault<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-job\">Directeur associ\u00e9 Data Insights &amp; Analytics<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ade5362 e-flex e-con-boxed e-con e-parent\" data-id=\"ade5362\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7d06f81 elementor-widget elementor-widget-text-editor\" data-id=\"7d06f81\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><iframe title=\"The Fork x Datama - Customer Story (EN)\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/U2xS1ADsJRM?start=5&feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-701d1f5 e-flex e-con-boxed e-con e-parent\" data-id=\"701d1f5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9bc2e2e elementor-widget elementor-widget-heading\" data-id=\"9bc2e2e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Contexte : Revue hebdomadaire des activit\u00e9s pour le Comex<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8d0fdcc e-flex e-con-boxed e-con e-parent\" data-id=\"8d0fdcc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9586d25 elementor-widget elementor-widget-text-editor\" data-id=\"9586d25\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.thefork.com\/\">TheFork<\/a> est un acteur de premier plan dans le secteur de la r\u00e9servation de restaurants et fait partie de la famille TripAdvisor. Le succ\u00e8s de TheFork repose essentiellement sur sa solide plateforme en ligne, qui permet aux clients de d\u00e9couvrir, de r\u00e9server et d&rsquo;\u00e9valuer des restaurants dans le monde entier, sans effort. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Au milieu de ce paysage florissant, l\u2019\u00e9quipe Digital Data Insights &amp; Analytics de TheFork a assum\u00e9 la responsabilit\u00e9 d\u2019assurer la croissance et le succ\u00e8s continus de la plateforme sur la base de l\u2019analyse des donn\u00e9es. <\/span><span style=\"font-weight: 400;\">L&rsquo;une de leurs missions consiste \u00e0 suivre de pr\u00e8s et \u00e0 proposer des recommandations pour am\u00e9liorer les performances de TheFork \u00e0 travers ses diff\u00e9rents canaux, en se concentrant particuli\u00e8rement sur la performance des revenus par rapport aux projections budg\u00e9taires. Cela se traduit par une r\u00e9union hebdomadaire avec le comit\u00e9 ex\u00e9cutif, au cours de laquelle l&rsquo;\u00e9quipe pr\u00e9sente l&rsquo;\u00e9tat des recettes par rapport au budget, explique les raisons de l&rsquo;\u00e9cart et propose des actions.   <span style=\"font-weight: 400;\">Cet \u00e9cart a toujours \u00e9t\u00e9 pr\u00e9sent\u00e9 sous forme de waterfall dans une slide PowerPoint. Auparavant, le processus de g\u00e9n\u00e9ration de cette chute d&rsquo;eau \u00e9tait un peu lourd : extraction manuelle des donn\u00e9es de Tableau, utilisation d&rsquo;un mod\u00e8le Excel qui devait souvent \u00eatre mis \u00e0 jour, puis collage du r\u00e9sultat dans PPT. Non seulement ce processus prenait du temps, mais les r\u00e9sultats \u00e9taient aussi visuellement et math\u00e9matiquement improbables. <\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Par cons\u00e9quent, l\u2019\u00e9quipe a exploit\u00e9 la licence Datama Compare pour automatiser cette analyse.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be4b904 elementor-widget elementor-widget-image\" data-id=\"be4b904\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"383\" src=\"https:\/\/datama.io\/wp-content\/uploads\/2024\/02\/TheFork_Homepage-1024x490.png\" class=\"attachment-large size-large wp-image-13516\" alt=\"\" srcset=\"https:\/\/datama.io\/wp-content\/uploads\/2024\/02\/TheFork_Homepage-1024x490.png 1024w, https:\/\/datama.io\/wp-content\/uploads\/2024\/02\/TheFork_Homepage-300x143.png 300w, https:\/\/datama.io\/wp-content\/uploads\/2024\/02\/TheFork_Homepage-768x367.png 768w, https:\/\/datama.io\/wp-content\/uploads\/2024\/02\/TheFork_Homepage-1536x734.png 1536w, https:\/\/datama.io\/wp-content\/uploads\/2024\/02\/TheFork_Homepage.png 1876w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-221360d elementor-widget elementor-widget-heading\" data-id=\"221360d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Approche : Une analyse de \"prix volume\" simple mais efficace<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c707bb elementor-widget elementor-widget-heading\" data-id=\"3c707bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">\u00c9quation de march\u00e9<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b423708 elementor-widget elementor-widget-text-editor\" data-id=\"b423708\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">L'\u00a0\u00bb\u00e9quation de march\u00e9\u00a0\u00bb est essentiellement le lien math\u00e9matique et commercial entre le KPI principal (alias \u00ab\u00a0North start Metric\u00a0\u00bb) de votre performance et les sous-indicateurs. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">La version la plus \u00e9l\u00e9mentaire de cette \u00e9quation de march\u00e9 pour presque toutes les entreprises et que les gens apprennent \u00e0 l\u2019\u00e9cole est connue sous le nom d\u2019\u00ab analyse des prix en volume \u00bb. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Chez The Fork, le volume sera le nombre de r\u00e9servations et le prix sera la \u00ab valeur moyenne des r\u00e9servations \u00bb qui aboutit \u00e0 une simple \u00e9quation de march\u00e9 comme suit :<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cbe1100 elementor-widget elementor-widget-image\" data-id=\"cbe1100\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"329\" src=\"https:\/\/datama.io\/wp-content\/uploads\/2024\/02\/MarketEquation_TheFork-1024x421.png\" class=\"attachment-large size-large wp-image-13518\" alt=\"\" srcset=\"https:\/\/datama.io\/wp-content\/uploads\/2024\/02\/MarketEquation_TheFork-1024x421.png 1024w, https:\/\/datama.io\/wp-content\/uploads\/2024\/02\/MarketEquation_TheFork-300x123.png 300w, https:\/\/datama.io\/wp-content\/uploads\/2024\/02\/MarketEquation_TheFork-768x316.png 768w, https:\/\/datama.io\/wp-content\/uploads\/2024\/02\/MarketEquation_TheFork.png 1327w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e9d1576 elementor-widget elementor-widget-heading\" data-id=\"e9d1576\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Dataset<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-849a4df elementor-widget elementor-widget-text-editor\" data-id=\"849a4df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Un ensemble de donn\u00e9es pour <a href=\"https:\/\/datama-solutions.github.io\/docs\/core_app\/new\/prep\/dataset.html\">Datama<\/a> est un tableau structur\u00e9 agr\u00e9geant des mesures s\u00e9lectionn\u00e9es sur un ensemble de dimensions appropri\u00e9es.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En termes de m\u00e9triques, l&rsquo;ensemble de donn\u00e9es \u00e0 ins\u00e9rer dans Datama doit simplement comporter une colonne avec le nombre de r\u00e9servations et une autre colonne avec les revenus. (Datama cr\u00e9era le calcul du ratio ABV dans l&rsquo;outil). <\/span><\/p>\n<p><span style=\"font-weight: 400;\">En termes de dimensions, l&rsquo;objectif est de comparer le budget par rapport au r\u00e9el, de sorte qu&rsquo;une colonne \u00ab\u00a0Type\u00a0\u00bb de donn\u00e9es est essentielle : nous avons besoin des donn\u00e9es dans un seul ensemble de donn\u00e9es avec une colonne qui indique essentiellement ce qui est \u00ab\u00a0R\u00e9el\u00a0\u00bb et ce qui est \u00ab\u00a0Budget\u00a0\u00bb. Cela pourrait ne pas \u00eatre trivial, car les donn\u00e9es proviennent souvent de syst\u00e8mes diff\u00e9rents (les donn\u00e9es r\u00e9elles d&rsquo;une base de donn\u00e9es transactionnelle, et le budget d&rsquo;un outil de mod\u00e9lisation FP&amp;A, ou simplement d&rsquo;Excel), mais heureusement, l&rsquo;\u00e9quipe avait d\u00e9j\u00e0 fait le travail de rassembler ces deux sources en une seule.   <\/span><\/p>\n<p><span style=\"font-weight: 400;\">En outre, au sein des dimensions, le comit\u00e9 ex\u00e9cutif est utilis\u00e9 pour ventiler les r\u00e9sultats par pays, \u00e9tant donn\u00e9 que l&rsquo;ensemble de l&rsquo;organisation est divis\u00e9 au niveau r\u00e9gional et que chacun est responsable de ses propres pertes et profits. Le \u00ab\u00a0pays\u00a0\u00bb sera donc \u00e9videmment une autre dimension dans l&rsquo;ensemble de donn\u00e9es.   <\/span><\/p>\n<p><span style=\"font-weight: 400;\">A noter que pour une fois, l&rsquo;\u00e9quipe n&rsquo;\u00e9tait pas dispos\u00e9e \u00e0 ajouter une autre dimension \u00e0 l&rsquo;analyse, afin de simplifier le message au comit\u00e9 ex\u00e9cutif en d\u00e9composant toujours les r\u00e9sultats par la m\u00eame dimension pays, donc la fonctionnalit\u00e9 de notation des dimensions de Datama<\/span> <span style=\"font-weight: 400;\">n&rsquo;a pas \u00e9t\u00e9 exploit\u00e9e<\/span>.<\/p>\n<p><span style=\"font-weight: 400;\">Nous obtenons le fichier<\/span> <a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/16X-vl1aSHAmuzkWNIA6S5SFiUOMERKc7CbGiYDW9ZoI\/edit#gid=555070029\"><span style=\"font-weight: 400;\">suivant <\/span><\/a><span style=\"font-weight: 400;\">(\u00e9videmment, les donn\u00e9es ont \u00e9t\u00e9 randomis\u00e9es et anonymis\u00e9es).<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ab6a5a elementor-widget elementor-widget-image\" data-id=\"4ab6a5a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"282\" src=\"https:\/\/datama.io\/wp-content\/uploads\/2024\/02\/ExtractDataset_theFork-1024x361.png\" class=\"attachment-large size-large wp-image-13520\" alt=\"\" srcset=\"https:\/\/datama.io\/wp-content\/uploads\/2024\/02\/ExtractDataset_theFork-1024x361.png 1024w, https:\/\/datama.io\/wp-content\/uploads\/2024\/02\/ExtractDataset_theFork-300x106.png 300w, https:\/\/datama.io\/wp-content\/uploads\/2024\/02\/ExtractDataset_theFork-768x271.png 768w, https:\/\/datama.io\/wp-content\/uploads\/2024\/02\/ExtractDataset_theFork.png 1210w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-216d104 elementor-widget elementor-widget-text-editor\" data-id=\"216d104\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Les donn\u00e9es proviennent de Tableau o\u00f9 il est facile de les extraire et de les connecter \u00e0 Datama<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5325590 elementor-widget elementor-widget-heading\" data-id=\"5325590\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">A retenir<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f12b788 elementor-widget elementor-widget-text-editor\" data-id=\"f12b788\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">D\u00e8s que TheFork s&rsquo;est connect\u00e9 \u00e0 Datama, l&rsquo;\u00e9quipe a pu imm\u00e9diatement visualiser la waterfall et les commentaires associ\u00e9s.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vous trouverez ci-dessous un (faux) exemple de chiffres r\u00e9els de + 34 % par rapport au budget, gr\u00e2ce \u00e0 une surperformance massive des r\u00e9servations du pays B, ce qui augmente \u00e9galement l&rsquo;ABV puisque les valeurs des r\u00e9servations dans le pays B sont sup\u00e9rieures \u00e0 la moyenne (alias \u00ab effet mix \u00bb). ). <\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0fb7ffd elementor-widget elementor-widget-image\" data-id=\"0fb7ffd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"344\" src=\"https:\/\/datama.io\/wp-content\/uploads\/2024\/02\/TheFork_Waterfall-1024x440.png\" class=\"attachment-large size-large wp-image-13522\" alt=\"\" srcset=\"https:\/\/datama.io\/wp-content\/uploads\/2024\/02\/TheFork_Waterfall-1024x440.png 1024w, https:\/\/datama.io\/wp-content\/uploads\/2024\/02\/TheFork_Waterfall-300x129.png 300w, https:\/\/datama.io\/wp-content\/uploads\/2024\/02\/TheFork_Waterfall-768x330.png 768w, https:\/\/datama.io\/wp-content\/uploads\/2024\/02\/TheFork_Waterfall-1536x659.png 1536w, https:\/\/datama.io\/wp-content\/uploads\/2024\/02\/TheFork_Waterfall.png 1903w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2448861 elementor-widget elementor-widget-text-editor\" data-id=\"2448861\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Par souci de clart\u00e9, la diff\u00e9rence par rapport au budget est indiqu\u00e9e en points de pourcentage plut\u00f4t qu&rsquo;en euros. Cela facilite la compr\u00e9hension de la r\u00e9partition des +34 % par rapport au budget et rationalise les visuels \u00e0 cette fin, la fonction \u00ab\u00a0display in pts\u00a0\u00bb a \u00e9t\u00e9 co-d\u00e9velopp\u00e9e avec les d\u00e9veloppeurs de Datama, ce qui permet d&rsquo;utiliser la cascade dans une pr\u00e9sentation sans aucun remaniement.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-333256b elementor-widget elementor-widget-image\" data-id=\"333256b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"233\" src=\"https:\/\/datama.io\/wp-content\/uploads\/2024\/02\/Thefork-waterfall-1024x298.gif\" class=\"attachment-large size-large wp-image-13526\" alt=\"\" srcset=\"https:\/\/datama.io\/wp-content\/uploads\/2024\/02\/Thefork-waterfall-1024x298.gif 1024w, https:\/\/datama.io\/wp-content\/uploads\/2024\/02\/Thefork-waterfall-300x87.gif 300w, https:\/\/datama.io\/wp-content\/uploads\/2024\/02\/Thefork-waterfall-768x223.gif 768w, https:\/\/datama.io\/wp-content\/uploads\/2024\/02\/Thefork-waterfall-1536x446.gif 1536w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e27fcd5 elementor-widget elementor-widget-text-editor\" data-id=\"e27fcd5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Une simple capture d&rsquo;\u00e9cran du waterfall (ou en utilisant la fonctionnalit\u00e9 \u00ab t\u00e9l\u00e9charger en PPT \u00bb dans Datama) cr\u00e9e ensuite en quelques secondes une slide pour l&rsquo;\u00e9quipe de direction qui prenait des heures de travail avant Datama. <\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b82e78 elementor-widget elementor-widget-image\" data-id=\"6b82e78\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"386\" src=\"https:\/\/datama.io\/wp-content\/uploads\/2024\/02\/PowerPointTheFork-1024x494.png\" class=\"attachment-large size-large wp-image-13524\" alt=\"\" srcset=\"https:\/\/datama.io\/wp-content\/uploads\/2024\/02\/PowerPointTheFork-1024x494.png 1024w, https:\/\/datama.io\/wp-content\/uploads\/2024\/02\/PowerPointTheFork-300x145.png 300w, https:\/\/datama.io\/wp-content\/uploads\/2024\/02\/PowerPointTheFork-768x371.png 768w, https:\/\/datama.io\/wp-content\/uploads\/2024\/02\/PowerPointTheFork-1536x742.png 1536w, https:\/\/datama.io\/wp-content\/uploads\/2024\/02\/PowerPointTheFork.png 1752w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-40a7750 e-flex e-con-boxed e-con e-parent\" data-id=\"40a7750\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-843b02a elementor-widget elementor-widget-heading\" data-id=\"843b02a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">R\u00e9sultats<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a57eea2 elementor-widget elementor-widget-text-editor\" data-id=\"a57eea2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Gr\u00e2ce \u00e0 <a href=\"http:\/\/app.datama.io\/demo\">Datama Compare<\/a>, l&rsquo;\u00e9quipe d&rsquo;analytique et d&rsquo;analyse de TheFork a pu am\u00e9liorer la pr\u00e9cision et la lisibilit\u00e9 d&rsquo;un rapport cl\u00e9 dans la routine du comit\u00e9 ex\u00e9cutif, permettant ainsi une meilleure prise de d\u00e9cision et une am\u00e9lioration de la performance globale. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">L&rsquo;outil a \u00e9galement contribu\u00e9 \u00e0 acc\u00e9l\u00e9rer la g\u00e9n\u00e9ration de ce document, ce qui a donn\u00e9 plus de temps aux analystes pour r\u00e9fl\u00e9chir sur la signification des variations et sur les d\u00e9cisions \u00e0 prendre. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dans l\u2019ensemble, il s\u2019agit d\u2019un cas d\u2019usage r\u00e9ussi suppl\u00e9mentaire parmi plusieurs cas d\u2019usage dans lesquels Datama est utilis\u00e9 dans l\u2019ensemble de l\u2019organisation data et qu\u2019ils pr\u00e9voient de doubler au cours des prochains mois. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Cat\u00e9gorie : Ecommerce | Solution : Datama Compare | Type : R\u00e9current | Client : TheFork Tags : #Contr\u00f4le #Comex #Business #Mixeffect \u00ab\u00a0Datama nous permet d&rsquo;expliquer facilement et de mani\u00e8re fiable notre performance par rapport au budget, en affichant uniquement les facteurs les plus significatifs. Le visuel peut \u00eatre utilis\u00e9 directement dans notre pr\u00e9sentation, ce [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":15491,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[127],"tags":[191,190,192],"class_list":["post-13780","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-use-case-fr","tag-comex-fr","tag-controlling-fr","tag-effet-de-mix"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cas d&#039;utilisation n\u00b0 8 Suivi hebdomadaire des activit\u00e9s de l&#039;entreprise TheFork - Datama<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment The fork fournit des analyses de performance \u00e0 la direction g\u00e9n\u00e9rale gr\u00e2ce \u00e0 Datama. L&#039;analyse des variations de performance ne prend maintenant plus que 2 minutes !\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/datama.io\/fr\/use-case-8-exec-weekly-business-monitoring\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cas d&#039;utilisation n\u00b0 8 Suivi hebdomadaire des activit\u00e9s de l&#039;entreprise TheFork - Datama\" \/>\n<meta property=\"og:description\" content=\"D\u00e9couvrez comment The fork fournit des analyses de performance \u00e0 la direction g\u00e9n\u00e9rale gr\u00e2ce \u00e0 Datama. L&#039;analyse des variations de performance ne prend maintenant plus que 2 minutes !\" \/>\n<meta property=\"og:url\" content=\"https:\/\/datama.io\/fr\/use-case-8-exec-weekly-business-monitoring\/\" \/>\n<meta property=\"og:site_name\" content=\"Datama\" \/>\n<meta property=\"article:published_time\" content=\"2024-02-07T14:05:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-29T15:49:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/datama.io\/wp-content\/uploads\/2024\/02\/8.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Guillaume\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@datama_solution\" \/>\n<meta name=\"twitter:site\" content=\"@datama_solution\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Guillaume\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/datama.io\/fr\/use-case-8-exec-weekly-business-monitoring\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/datama.io\/fr\/use-case-8-exec-weekly-business-monitoring\/\"},\"author\":{\"name\":\"Guillaume\",\"@id\":\"https:\/\/datama.io\/fr\/#\/schema\/person\/cc38a71c241805e3b74a28a05f63f667\"},\"headline\":\"Cas d&rsquo;utilisation n\u00b0 8 Suivi hebdomadaire des activit\u00e9s de l&rsquo;entreprise TheFork\",\"datePublished\":\"2024-02-07T14:05:59+00:00\",\"dateModified\":\"2026-01-29T15:49:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/datama.io\/fr\/use-case-8-exec-weekly-business-monitoring\/\"},\"wordCount\":1140,\"publisher\":{\"@id\":\"https:\/\/datama.io\/fr\/#organization\"},\"image\":{\"@id\":\"https:\/\/datama.io\/fr\/use-case-8-exec-weekly-business-monitoring\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/datama.io\/wp-content\/uploads\/2024\/02\/8.png\",\"keywords\":[\"Comex\",\"Controlling\",\"Effet de mix\"],\"articleSection\":[\"Use case\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/datama.io\/fr\/use-case-8-exec-weekly-business-monitoring\/\",\"url\":\"https:\/\/datama.io\/fr\/use-case-8-exec-weekly-business-monitoring\/\",\"name\":\"Cas d'utilisation n\u00b0 8 Suivi hebdomadaire des activit\u00e9s de l'entreprise TheFork - Datama\",\"isPartOf\":{\"@id\":\"https:\/\/datama.io\/fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/datama.io\/fr\/use-case-8-exec-weekly-business-monitoring\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/datama.io\/fr\/use-case-8-exec-weekly-business-monitoring\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/datama.io\/wp-content\/uploads\/2024\/02\/8.png\",\"datePublished\":\"2024-02-07T14:05:59+00:00\",\"dateModified\":\"2026-01-29T15:49:14+00:00\",\"description\":\"D\u00e9couvrez comment The fork fournit des analyses de performance \u00e0 la direction g\u00e9n\u00e9rale gr\u00e2ce \u00e0 Datama. 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