{"id":17406,"date":"2024-03-05T09:43:31","date_gmt":"2024-03-05T09:43:31","guid":{"rendered":"https:\/\/datama.io\/see-how-datama-helps-following-the-app-subscription-kpis\/"},"modified":"2025-08-05T09:55:27","modified_gmt":"2025-08-05T09:55:27","slug":"see-how-datama-helps-following-the-app-subscription-kpis","status":"publish","type":"post","link":"https:\/\/datama.io\/fr\/see-how-datama-helps-following-the-app-subscription-kpis\/","title":{"rendered":"Cas d&rsquo;utilisation n\u00b09 : performance de l&rsquo;abonnement \u00e0 happn"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"17406\" class=\"elementor elementor-17406 elementor-14381\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e505839 e-flex e-con-boxed e-con e-parent\" data-id=\"e505839\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b836031 elementor-widget elementor-widget-text-editor\" data-id=\"b836031\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Cat\u00e9gorie : WebApp &amp; Tableau Extensions | Solution : DataMa Compare | Type : Revue hebdomadaire | Client : happn<\/p>\n<p>Tags : #ProductPerformance #GoogleAnalytics #Conversion #Tableau<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d428af elementor-widget elementor-widget-testimonial\" data-id=\"9d428af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"testimonial.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial-wrapper\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial-content\">\"Notre collaboration avec DataMa a am\u00e9lior\u00e9 la fa\u00e7on dont nous analysons les renouvellements d'abonnement chez happn. En int\u00e9grant DataMa Compare \u00e0 nos tableaux de bord Tableau, nous sommes pass\u00e9s de processus manuels complexes \u00e0 des analyses rationalis\u00e9es et pertinentes. Cette am\u00e9lioration n'a pas seulement am\u00e9lior\u00e9 notre efficacit\u00e9, mais a \u00e9galement permis \u00e0 notre \u00e9quipe de disposer d'informations exploitables, contribuant ainsi directement \u00e0 notre succ\u00e8s strat\u00e9gique\"\n\n<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-testimonial-meta elementor-has-image elementor-testimonial-image-position-aside\">\n\t\t\t\t<div class=\"elementor-testimonial-meta-inner\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-image\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"134\" height=\"134\" src=\"https:\/\/datama.io\/wp-content\/uploads\/2024\/03\/Arnaud-Senee-Chief-Data-Officer.jpg\" class=\"attachment-full size-full wp-image-14474\" alt=\"\" \/>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-details\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-name\">Arnaud Sen\u00e9e<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-job\">Directeur des donn\u00e9es<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-695e9ab7 e-flex e-con-boxed e-con e-child\" data-id=\"695e9ab7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-10ee055f elementor-widget elementor-widget-text-editor\" data-id=\"10ee055f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><iframe title=\"Happn x Datama - Customer Story (EN)\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/buvIgCxg85o?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p><h2>Contexte<\/h2><h3 style=\"font-weight: 600; font-size: 24px;\">Happn r\u00e9volutionne les connexions dans la vie r\u00e9elle gr\u00e2ce \u00e0 sa philosophie de rencontre unique.<\/h3><p>Happn est l&rsquo;application de rencontre de la vraie vie. Reconnue dans le monde entier, c&rsquo;est l&rsquo;une des applications de rencontre les plus t\u00e9l\u00e9charg\u00e9es pour les c\u00e9libataires qui privil\u00e9gient les connexions authentiques. Au c\u0153ur de la philosophie d&rsquo;Happn se trouve la conviction que le contexte d&rsquo;une rencontre ajoute une dimension vitale \u00e0 la connexion. Ce qui distingue happn sur le march\u00e9 encombr\u00e9 des applications de rencontres, c&rsquo;est son engagement in\u00e9branlable \u00e0 favoriser des relations de confiance et de respect. happn ne se contente pas de faciliter les nouvelles rencontres , il s&rsquo;agit de cr\u00e9er une exp\u00e9rience unique o\u00f9 les individus se d\u00e9couvrent les uns les autres dans le contexte de leur environnement local, ajoutant ainsi une couche suppl\u00e9mentaire de connexion. Cette approche trouve un \u00e9cho aupr\u00e8s des c\u00e9libataires, en leur offrant un moyen unique de d\u00e9couvrir et d&rsquo;entrer en contact avec des c\u00e9libataires de leur r\u00e9gion. \u00c0 ce jour, happn compte plus de 142 millions d&rsquo;utilisateurs dans le monde. Sa popularit\u00e9 s&rsquo;\u00e9tend \u00e0 plusieurs r\u00e9gions, avec des concentrations d&rsquo;utilisateurs notables en Europe occidentale, en Am\u00e9rique du Sud (en particulier en Argentine et au Br\u00e9sil), ainsi qu&rsquo;en Turquie et en Inde.<\/p><p>Une partie de sa force r\u00e9side dans la gestion adroite de ses op\u00e9rations, avec une \u00e9quipe d\u00e9di\u00e9e de 13 experts en donn\u00e9es qui supervisent le r\u00e9seau complexe d&rsquo;interactions avec les utilisateurs et de mesures commerciales. Leur strat\u00e9gie consiste \u00e0 tirer parti d&rsquo;une s\u00e9rie d&rsquo;outils, dont Tableau Software et les licences Datama Compare, afin d&rsquo;automatiser et de rationaliser le processus d&rsquo;analyse.<\/p><p>Datama a \u00e9t\u00e9 mis en \u0153uvre pour la premi\u00e8re fois afin de remplacer une logique existante dans une feuille de calcul Excel qui s&rsquo;av\u00e9rait trop complexe, difficile \u00e0 maintenir et \u00e0 mettre \u00e0 jour, et limit\u00e9e dans les informations qu&rsquo;elle g\u00e9n\u00e9rait. L&rsquo;\u00e9quipe a d\u00e9couvert Datama en tant qu&rsquo;extension de tableau de bord Tableau et a r\u00e9alis\u00e9 qu&rsquo;il \u00e9tait facile \u00e0 mettre en \u0153uvre et qu&rsquo;il correspondait au besoin qu&rsquo;ils avaient d&rsquo;automatiser l&rsquo;analyse r\u00e9currente de la variation des m\u00e9triques.<\/p><figure><img decoding=\"async\" src=\"https:\/\/datama.io\/wp-content\/uploads\/2024\/02\/00.App-presentation-1024x576.png\" alt=\"\" \/><\/figure><h2>Approche :<\/h2><h3>\u00c9quation de march\u00e9 :<\/h3><h3 style=\"font-weight: 600; font-size: 24px;\">Comprendre la dynamique des revenus via l&rsquo;analyse des renouvellements d&rsquo;abonnements<\/h3><p>Le cas d&rsquo;utilisation original se concentre sur l&rsquo;explication des variations du revenu g\u00e9n\u00e9r\u00e9 par le renouvellement de l&rsquo;abonnement sur l&rsquo;application.<br \/>Ce revenu d\u00e9pend \u00e9videmment du volume des expirations, du taux de renouvellement de ces expirations et de la valeur moyenne des renouvellements.<br \/>L&rsquo;\u00e9quation de march\u00e9 qui en r\u00e9sulte est relativement simple et peut s&rsquo;\u00e9crire comme suit :<\/p><figure><figure><img decoding=\"async\" src=\"https:\/\/datama.io\/wp-content\/uploads\/2024\/02\/ME_UTCOM_happn.png\" alt=\"\" \/><\/figure><\/figure><h3>Ensemble de donn\u00e9es :<\/h3><h3 style=\"font-weight: 600; font-size: 24px;\">Quelles donn\u00e9es pour analyser la dynamique de l&rsquo;abonnement ?<\/h3><p>L&rsquo;ensemble de donn\u00e9es g\u00e9n\u00e9r\u00e9 pour analyser ce cas d&rsquo;utilisation comprend \u00e9videmment la partie m\u00e9trique de l&rsquo;\u00e9quation de march\u00e9 ci-dessus, mais aussi les dimensions n\u00e9cessaires pour expliquer la variation. Les \u00e9quipes de happn savaient par exp\u00e9rience que la dur\u00e9e de l&rsquo;abonnement, le type de r\u00e9duction qui a d\u00e9clench\u00e9 le premier abonnement et le type d&rsquo;abonnement \u00e9taient les plus importants. Nous obtenons l&rsquo;<a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1ELyYgYLg4FhfRpvQggm94-eneWPTe0yZ\/edit?usp=sharing&amp;ouid=114625167815305215328&amp;rtpof=true&amp;sd=true\">ensemble de donn\u00e9es<\/a> suivant (il est important de noter que l&rsquo;ensemble de donn\u00e9es pr\u00e9sent\u00e9 ci-dessous contient des informations randomis\u00e9es et anonymis\u00e9es pour des raisons de confidentialit\u00e9).<\/p><figure><img decoding=\"async\" src=\"https:\/\/datama.io\/wp-content\/uploads\/2024\/02\/Anonymised-dataset_UTCOM_happn.png\" alt=\"\" \/><\/figure><h3>\u00c0 retenir :<\/h3><h3 style=\"font-weight: 600; font-size: 24px;\">Les points de vue de Datama : Comprendre les tendances en mati\u00e8re d&rsquo;abonnement<\/h3><p>Dans l&rsquo;exemple suivant, les recettes ont diminu\u00e9 entre les deux p\u00e9riodes compar\u00e9es en raison d&rsquo;une baisse en deux \u00e9tapes : le nombre d&rsquo;expirations, qui s&rsquo;explique par une baisse de performance sur la dimension \u00ab\u00a0dur\u00e9e de l&rsquo;abonnement\u00a0\u00bb du segment sp\u00e9cifique \u00ab\u00a02 mois\u00a0\u00bb, et ensuite un effet mixte sur la deuxi\u00e8me \u00e9tape renouvellement\/expiration o\u00f9 la baisse est due \u00e0 une proportion plus faible du segment \u00ab\u00a02 mois\u00a0\u00bb par rapport aux autres.<\/p><figure><\/figure>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2da1042 e-flex e-con-boxed e-con e-parent\" data-id=\"2da1042\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-32302ae elementor-widget elementor-widget-image\" data-id=\"32302ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"446\" src=\"https:\/\/datama.io\/wp-content\/uploads\/2024\/03\/Screenshot-Tableau-Use-Case-Happn-3-1024x571.png\" class=\"attachment-large size-large wp-image-14485\" alt=\"\" srcset=\"https:\/\/datama.io\/wp-content\/uploads\/2024\/03\/Screenshot-Tableau-Use-Case-Happn-3-1024x571.png 1024w, https:\/\/datama.io\/wp-content\/uploads\/2024\/03\/Screenshot-Tableau-Use-Case-Happn-3-300x167.png 300w, https:\/\/datama.io\/wp-content\/uploads\/2024\/03\/Screenshot-Tableau-Use-Case-Happn-3-768x428.png 768w, https:\/\/datama.io\/wp-content\/uploads\/2024\/03\/Screenshot-Tableau-Use-Case-Happn-3.png 1294w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-83e1f8d elementor-widget elementor-widget-text-editor\" data-id=\"83e1f8d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<figure class=\"wp-block-image\"><img alt=\"\"><em style=\"font-size: var(--wp--preset--font-size--small); color: var( --e-global-color-text ); text-align: var(--text-align); letter-spacing: 0px; word-spacing: 0em;\">Cet ensemble de donn\u00e9es contient des informations randomis\u00e9es et anonymes pour des raisons de confidentialit\u00e9.<\/em><\/figure>\n<h3 class=\"wp-block-heading\" style=\"color: #00484a;\">R\u00e9sultats :<\/h3>\n<h3 style=\"font-weight: 600; font-size: 24px;\">Datama augmente les capacit\u00e9s de Business Intelligence de happn avec son extension Tableau<\/h3>\n<p>L&rsquo;\u00e9quipe d&rsquo;Happn a int\u00e9gr\u00e9 la solution Datama dans son tableau de bord Tableau, ce qui lui permet d&rsquo;acc\u00e9der rapidement \u00e0 l&rsquo;analyse de ses indicateurs vitaux. Ce mouvement strat\u00e9gique a am\u00e9lior\u00e9 l&rsquo;efficacit\u00e9, permettant \u00e0 l&rsquo;\u00e9quipe de passer de l&rsquo;extraction manuelle des donn\u00e9es et de l&rsquo;analyse \u00e0 des interpr\u00e9tations plus perspicaces. <\/p>\n<p>Datama permet d\u00e9sormais \u00e0 l&rsquo;\u00e9quipe de surveiller les principaux indicateurs cl\u00e9s de performance de l&rsquo;entreprise sur une base hebdomadaire. Depuis, l&rsquo;\u00e9quipe a mis en place d&rsquo;autres cas d&rsquo;utilisation et pr\u00e9voit de partager les r\u00e9sultats du tableau de bord Tableau avec un plus grand nombre de personnes au sein de l&rsquo;organisation, afin de permettre des \u00ab\u00a0informations en libre-service\u00a0\u00bb. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Cat\u00e9gorie : WebApp &amp; Tableau Extensions | Solution : DataMa Compare | Type : Revue hebdomadaire | Client : happn Tags : #ProductPerformance #GoogleAnalytics #Conversion #Tableau \u00ab\u00a0Notre collaboration avec DataMa a am\u00e9lior\u00e9 la fa\u00e7on dont nous analysons les renouvellements d&rsquo;abonnement chez happn. En int\u00e9grant DataMa Compare \u00e0 nos tableaux de bord Tableau, nous sommes pass\u00e9s [&hellip;]<\/p>\n","protected":false},"author":20,"featured_media":15493,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[127],"tags":[153,246,247,200],"class_list":["post-17406","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-use-case-fr","tag-datama-fr-2","tag-happ","tag-intelligence-economique","tag-logiciel-tableau"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cas d&#039;utilisation n\u00b09 : performance de l&#039;abonnement \u00e0 happn - Datama<\/title>\n<meta name=\"description\" content=\"L&#039;approche innovante d&#039;happn en mati\u00e8re d&#039;applications de rencontres fusionne les rencontres r\u00e9elles avec une analyse avanc\u00e9e des donn\u00e9es, en pr\u00e9sentant leur int\u00e9gration avec Datama et Tableau. 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