{"id":18073,"date":"2026-07-09T16:47:34","date_gmt":"2026-07-09T16:47:34","guid":{"rendered":"https:\/\/datama.io\/?p=18073"},"modified":"2026-07-09T20:08:34","modified_gmt":"2026-07-09T20:08:34","slug":"big-news-at-datama-for-q2-2026","status":"publish","type":"post","link":"https:\/\/datama.io\/fr\/big-news-at-datama-for-q2-2026\/","title":{"rendered":"Quarter News #1 Ce qui bouge chez Datama cet \u00e9t\u00e9 2026"},"content":{"rendered":"\t\t
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Bienvenue dans Quarter News, la nouvelle rubrique du blog Datama : chaque trimestre, nous y partageons les derni\u00e8res nouveaut\u00e9s produit et ce que nous observons chez nos clients. Pour ce premier num\u00e9ro, l’actualit\u00e9 est particuli\u00e8rement dense : voici les 3 nouveaut\u00e9s produit qui changent la donne.<\/b><\/span><\/p>

\u00a0<\/b><\/span><\/p>

3 nouveaut\u00e9s produit qui changent la donne<\/h2>
\u00a0<\/div>

1. Datama d\u00e9barque dans Excel<\/h3>

Ce qu’il faut savoir :<\/strong> Datama est d\u00e9sormais un add-in officiel sur Microsoft Excel. N’importe qui peut ainsi g\u00e9n\u00e9rer des waterfalls dynamiques et l’ensemble des analyses Datama directement dans Excel, avec un rendu r\u00e9actif aux hypoth\u00e8ses et aux cellules calcul\u00e9es.<\/p>

Notre avis :<\/strong> c’est l’outil que nous aurions r\u00eav\u00e9 d’avoir \u00e0 l’\u00e9poque o\u00f9 nous \u00e9tions consultants en strat\u00e9gie. Nos clients C-level et Finance l’ont adopt\u00e9 d\u00e8s qu’ils l’ont<\/em><\/p>

\"\"<\/b><\/h2>

\u00a0d\u00e9couvert : c’est un game changer pour<\/strong><\/em><\/p>

\u00a0les \u00e9quipes qui travaillent sous Excel.<\/strong><\/em><\/p>

\"\ud83d\udc49\"\u00a0D\u00e9mo et test gratuit de l’add in Excel<\/a><\/p>

2. Un skill Datama pour les LLM (Claude, ChatGPT…)<\/h3>

Ce qu’il faut savoir :<\/strong> Datama est d\u00e9sormais un skill standardis\u00e9, disponible sur n’importe quel LLM. En quelques secondes, vous chargez le skill dans Claude par exemple, et l’IA sait g\u00e9n\u00e9rer \u00e0 la vol\u00e9e toutes les analyses Datama, rendu graphique compris, directement dans la discussion.<\/p>

\"\"<\/p>

Notre avis :<\/strong> entre l’IA g\u00e9n\u00e9rative et la rigueur d\u00e9terministe de l’analyse, il n’y a plus \u00e0 choisir.<\/strong> Datama r\u00e9unit le meilleur des deux mondes pour obtenir, plus vite et moins cher, une analyse compl\u00e8te et dynamique.<\/em><\/p>

\"\ud83d\udc49\"Voir le skill LLM en action et l’ajouter \u00e0 Claude ou ailleurs<\/a><\/p>

\u00a0<\/h3>

3. Spreadsheet : l’interface Excel dans vos outils de BI<\/h3>

Ce qu’il faut savoir :<\/strong> \u00ab Spreadsheet \u00bb est une nouvelle extension Datama qui offre \u00e0 l’utilisateur final une interface type Excel directement dans les principaux outils de BI (Tableau, Power BI, Qlik, Looker Studio). L’outil est gratuit, pour tout le monde, et s’appuie sur un projet open source.\"\"<\/strong><\/p>

Notre avis :<\/strong> quand on pense \u00e0 tous ceux qui consultent un dashboard simplement pour \u00ab t\u00e9l\u00e9charger sur Excel \u00bb, pouvoir enfin faire le fameux produit en croix \u00ab =A2*B2\/C3 \u00bb directement dans l’outil de BI, c’est \u00e9norme.<\/em><\/p>

\"\ud83d\udc49\"Voir la d\u00e9mo et la doc pour installer Spreadsheet<\/a><\/p>

Et ceci n’est que la liste des sorties officielles : nous avons encore beaucoup \u00e0 partager en avant-premi\u00e8re avec celles et ceux qui souhaitent en discuter avec nous.<\/p>

\u00a0<\/h2>

Ce que nous observons du c\u00f4t\u00e9 de nos clients<\/h2>

Du c\u00f4t\u00e9 de nos clients, nous observons \u00e9galement trois tendances :<\/strong><\/p>

1. L’usage de Datama ne se limite plus au web analytics dans les tr\u00e8s grandes entreprises.<\/h3>

L’universalit\u00e9 du concept d’\u00e9quation de march\u00e9 et la disponibilit\u00e9 de Datama dans des outils plus largement adopt\u00e9s permettent un usage beaucoup plus ouvert.<\/em><\/p>

Parmi les clients qui nous ont rejoints cette ann\u00e9e (Adopt Parfum, Entrep\u00f4t du Bricolage, Mon March\u00e9, Homair, Omnes Education…), nous accueillons des soci\u00e9t\u00e9s de tailles tr\u00e8s variables et des m\u00e9tiers plus diversifi\u00e9s.<\/p>

En particulier, \u00e0 la suite de plusieurs ateliers passionn\u00e9s d’analyse financi\u00e8re autour de notre offre de coaching analytics Lego, nous avons mis en place un template Datama sur Excel d’analyse de marge<\/a>. Effet wahou garanti aupr\u00e8s du CFO.<\/p>

\u00a0<\/h3>

2. L’adoption progressive de l’IA g\u00e9n\u00e9rative pour r\u00e9aliser des analyses souligne des besoins d’appropriation, d’auditabilit\u00e9, de r\u00e9plicabilit\u00e9, de s\u00e9curit\u00e9 et de sobri\u00e9t\u00e9.<\/h3>

Claude peut produire des analyses tr\u00e8s avanc\u00e9es, mais lorsque c’est vous qui devez les pr\u00e9senter lundi matin au board ou \u00e0 votre CEO, mieux vaut savoir pr\u00e9cis\u00e9ment de quoi vous parlez.<\/em><\/p>

Datama r\u00e9pond \u00e0 cet enjeu en s’int\u00e9grant \u00e0 la fois dans les LLM et dans les outils \u00ab legacy \u00bb, tout en garantissant que les calculs sont faits proprement, avec un rendu r\u00e9plicable et pr\u00e9sentable devant un board.<\/p>

\u00a0<\/h3>

3. L’usage de Datama comme extension d’outils utilis\u00e9s par tous permet une diffusion tr\u00e8s large dans l’entreprise, pour mettre l’analyse et la donn\u00e9e au centre des d\u00e9cisions.<\/h3>

Le fait que l’extension Datama ne partage aucune donn\u00e9e en dehors de l’environnement o\u00f9 elle est utilis\u00e9e facilite \u00e9galement l’adoption.<\/p>

\u00a0Par exemple, le cas d’usage r\u00e9alis\u00e9 chez Europcar<\/a> sur l’analyse marketing en extension Qlik, \u00e0 destination des managers pays, a \u00e9t\u00e9 pr\u00e9sent\u00e9 \u00e0 l’ensemble de l’entreprise et au CEO comme une r\u00e9ussite d’innovation au mois de mai. Bravo \u00e0 eux !<\/p>

Si ces sujets vous int\u00e9ressent, on en parle ensemble<\/a> ?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Bienvenue dans Quarter News, la nouvelle rubrique du blog Datama : chaque trimestre, nous y partageons les derni\u00e8res nouveaut\u00e9s produit et ce que nous observons chez nos clients. Pour ce premier num\u00e9ro, l’actualit\u00e9 est particuli\u00e8rement dense : voici les 3 nouveaut\u00e9s produit qui changent la donne. \u00a0 3 nouveaut\u00e9s produit qui changent la donne \u00a0 […]<\/p>\n","protected":false},"author":21,"featured_media":18079,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[2,109],"tags":[],"class_list":["post-18073","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","category-news"],"yoast_head":"\nQuarter News #1 Ce qui bouge chez Datama cet \u00e9t\u00e9 2026 - Datama<\/title>\n<meta name=\"description\" content=\"Go beyond default Google Analytics 4 graphs. 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