Guillaume
Co-founder
Former analytics manager at Expedia and Bain & Company. He brings consulting rigor and marketplace analytics DNA to how Datama explains KPI variations.
About
Your data mate. The why behind every move.
We turn KPI variations into clear business drivers, so analysts, marketers and finance teams get the same rigorous insight, in every tool they already use.
Why Datama
Born where strategy meets analytics
After years in strategy consulting and analytics, we kept seeing the same gap: business leaders ask strategic questions and get technical answers. Dashboards show what moved, rarely why, in a way a board can trust.
We founded Datama in 2017 to close that gap. Our method blends analytical depth with strategic clarity: every KPI change is decomposed into independent drivers (mix, volume, price, rate) with deterministic math, not black-box guesses.
The name Datama combines “data mate” and “data marketplace”: the companion beside your dashboards, and a nod to our ambition to be the essential toolbox for data analysts, available where they already work on the leading analytics marketplaces.
For a long time the product powered eCommerce teams explaining conversion funnels. More and more finance teams now use it to explain variations vs last year or vs budget, with the same market equation.
Founders
Built by people who lived both sides
Loïc
Co-founder
Former manager at Deloitte Digital. He runs product and go-to-market so Datama stays useful in the tools analysts already open every day.
Meet the team
Hear from Guillaume and Ghislain
A few words from people who build Datama every day.
Ghislain
Guillaume
Team
Paris · Nantes · focused on impact
Business expertise meets modern data engineering. We ship product that analysts actually use, and stand behind in front of their stakeholders.
Our ambition
Become a global reference in augmented analysis: explain any KPI variation, for any profession, inside the tools teams already trust.
Our goal
Give corporate data analysts and the business owners they serve tools that produce impactful insights. Powerful analysis, accessible to everyone.
Life at Datama
A team that invests in people
Product quality starts with how we work together. We make room for seminars, shared time, and the right specialists when a topic needs more than what we have in-house.
Values
How we work
Innovation
We keep pushing what analytics can explain: deterministic methods, native integrations, and AI grounded in real drivers, not invented ones.
Trust
Transparency with clients and partners. Lasting relationships built on reliability.
Kindness
A culture of support and inclusion, where every teammate feels valued and every customer feels heard.
Our project
The future of analytics is drawn today
A short presentation of Datama: who we are, what we build, and why clear insight matters.
Join us as a client or collaborator
Put clear insight at the heart of your decisions, and be part of where analytics is going next.