Data Studio community visualization
Your Data Studio report tracks the KPI. Datama explains the why.
Add Datama directly to your Data Studio dashboards to explore performance variations and uncover actionable insights, without exporting data or switching tools.
Works with GA4, BigQuery and any connector already wired in Data Studio.
Solutions in Data Studio
Five Datama solutions, one community viz suite
Add the analysis you need to any report: GA4, BigQuery or any connector already wired in.
Compare: explain a delta
Variance decomposition between two periods, segments or budget vs actual: interactive waterfall with ranked drivers (mix, price, volume and rate effects).
Detect: catch anomalies
Monitor KPI trends against their own history and flag statistically abnormal points, with the drivers that explain the deviation.
Assess: prove significance
Test whether a gap between two groups is statistically significant (A/B tests, before/after, or segment vs segment), with confidence you can defend.
Explore: slice your data
Break down a metric across dimensions with five chart types (bar+line, overlay, stacked, Mekko, moves), without a full market-equation setup.
Spreadsheet: Excel in the report
Editable pivot table and spreadsheet ergonomics inside Data Studio: formulas, formatting and ad-hoc calc without exporting to Sheets or Excel.
How it works
Three steps to your first waterfall
Create a free Datama account
Sign up at app.datama.io. Connect your workspace and you're ready to add the visualization to any report.
Add the Data Studio extension
Install the community visualization from the Data Studio gallery. No code, no BigQuery changes required.
Select data and enjoy your analysis
Point Datama at your KPI and dimensions. Native Data Studio filters apply, change a date range, the waterfall updates.
Demo
See Datama in action in Data Studio
Integrate Datama in a few clicks to unlock advanced analytics directly within your dashboards. All data connected in Data Studio, GA4, BigQuery, API connectors, stays accessible while Datama breaks down performance variations and pinpoints key drivers.
Guillaume, Founder, Datama
Why teams pick it
Google-native reporting, Datama-grade explanations
GA4 & BigQuery ready
Built for the Google stack. Connect GA4 via native connector or BigQuery and explain session, conversion and revenue moves.
Filter-native
Data Studio date ranges, segments and controls flow straight into Datama. One dashboard, one source of truth.
Fast to deploy
Community visualization installs in minutes. No IT project, no separate infrastructure.
Shareable reports
Publish to stakeholders with the same sharing model Data Studio already provides, links, PDF export, scheduled delivery.
Margin & COS analysis
Track margin by country, cost of sales or campaign ROI; ideal for e-commerce and media teams on Google's stack.
Deterministic math
The market equation splits any variation into independent drivers. Board-ready, auditable, no black box.
Datama helps us quickly determine the actions to take to achieve our ROI objectives, country by country.
Helmi Hamdi
Data Product Manager, Europcar Mobility Group
Trusted by data teams at
Add the why to your Data Studio reports
Install the community visualization or let us show you a live demo.