Qlik Sense extension
Your Qlik app surfaces the KPI gap. Datama breaks down the drivers.
Embed Datama directly in Qlik Sense to explore performance variations across countries, campaigns and segments, and act on Cost of Sales, conversion and margin levers without leaving your app.
Feeds on your existing Qlik apps, master items and section access rules.
Solutions in Qlik
Five Datama solutions, one Sense extension suite
Drop the analysis you need into any sheet: same apps, master items and section access.
Compare: explain a delta
Variance decomposition between two periods, segments or budget vs actual: interactive waterfall with ranked drivers (mix, price, volume and rate effects).
Detect: catch anomalies
Monitor KPI trends against their own history and flag statistically abnormal points, with the drivers that explain the deviation.
Assess: prove significance
Test whether a gap between two groups is statistically significant (A/B tests, before/after, or segment vs segment), with confidence you can defend.
Explore: slice your data
Break down a metric across dimensions with five chart types (bar+line, overlay, stacked, Mekko, moves), without a full market-equation setup.
Spreadsheet: Excel in the app
Editable pivot table and spreadsheet ergonomics inside Qlik Sense: formulas, formatting and ad-hoc calc without exporting to Excel.
How it works
Three steps to your first waterfall
Create a free Datama account
Sign up at app.datama.io. Your Qlik admins can validate the extension in a sandbox app before rolling out globally.
Download the Qlik extension
Install the Datama Sense extension from the documentation portal. Compatible with Qlik Sense Enterprise and Cloud.
Select data and enjoy your analysis
Add the extension to a sheet, pick your KPI and dimensions. Qlik selections apply, drill down, the waterfall follows.
Demo
See Datama in action in Qlik
Integrate Datama in a few clicks to unlock advanced analytics directly within your Qlik dashboards. All connected data, ERP, marketing platforms, fleet availability, stays accessible while Datama breaks down performance variations and pinpoints key drivers.
Guillaume, Founder, Datama
Why teams pick it
Enterprise Qlik, explainable analytics
Multi-country COS analysis
Country managers quickly determine actions to hit Cost of Sales targets, CPS, SCVR and AOV decomposed in one view.
Selection-aware
Datama respects Qlik's associative engine. Click a market, a brand or a campaign, the waterfall recalculates instantly.
BI team friendly
Publish once on Qlik Sense hub. Business users get self-service driver analysis without writing new scripts.
Campaign & fleet correlation
Cross marketing spend, fleet availability and pricing to explain performance moves, not just report them.
AI-ready roadmap
Datama continuously innovates around AI modules for anomaly detection and automated insight generation.
Deterministic math
The market equation splits variations into independent drivers. Same data, same answer; auditable for the board.
Using Datama as a Qlik extension allows each country manager to quickly determine the actions to take to achieve the COS objective.
Helmi Hamdi
Data Product Manager, Europcar Mobility Group
Trusted by data teams at
Bring driver analysis to your Qlik apps
Install the Sense extension or book a walkthrough with the team.