Your visualization stack
Board-ready waterfalls where performance is already reviewed.
New: Datama is now a skill for Claude and ChatGPT
Datama bridges the gap from the "What" to the "Why"
Native at the heart of your stack : BI, spreadsheets and AI. Datama brings the trust you need to master your performance: deterministic drivers, board-ready charts, numbers you can defend.
No credit card. First insights in under 1 hour.
Alert: anomaly on...
Your decrease is due to...
Datama Compare
Margin bridge · Q2 vs Q1
Key point. Margin dropped by -4.2 %: this decline is mainly due to a mix effect on the average price (more low-priced items were sold), while sales volume increased.
Trusted by data teams at
Integrations
Native in your BI. Native in your AI.
The same solutions, delivered as plug-ins where your team already works. No new tool to learn, no data pipeline to build.
Your LLM assistants
Deterministic analysis as a skill inside the chat tools your teams already use.
Your office toolkit
Variance analysis in the files and decks that still run the business.
No BI required
Connect any data source and run advanced analysis directly in the Datama web app.
Built for the AI era
AI asks the right questions. Datama delivers the numbers you can defend.
LLMs excel at framing questions and interpreting what the numbers mean. Datama is the analysis engine behind them: reproducible decompositions, traceable figures, and executive-grade visuals — every time.
Deterministic by design
Same data, same decomposition, same chart. Every figure is traceable math from the market equation, so no hallucinated causes.
Board-ready, hand-tunable
Waterfalls, growth rates, mix effects: the visual language executives already read. And you can still fine-tune every label by hand.
Light on tokens
One skill call replaces thousands of tokens of generated chart code. Faster answers, cheaper agents, consistent output.
Works where AI works
Available as a skill for Claude, ChatGPT and agent frameworks. Same visuals as your BI tools, so the story never changes between rooms.
Compatible with
Claude
ChatGPT
Agents
ClaudeChatGPTAgentsDatama Compare
Margin Rate comparison - T2 vs T1
Margin rate fell by 3.1 pts: This decline is explained by weaker performance in France (-2.8 pts) and Germany (-1.5 pts). However, this decline was partially offset by Spain (+1.2 pts).
Use cases
A universal solution to analyse performance
One methodology, every perimeter. The market equation breaks any KPI into quantified business drivers: same logic for a conversion funnel, a retail network or a finance bridge.
Example
Web & digitalDecompose every revenue swing into sessions, conversion and basket dynamics — and drill into the segment that explains each lever.
Market equation
SessionsCVRAOVRevenue
Comment
Between Q2 2026 and Q2 2025, EMEA revenue fell by €3.5M (-8.2%). The drop was mainly driven by sessions (-€2.8M, -6.6%), with France alone accounting for 80% of that decline. CVR also weighed on the result (-€1.6M, -3.8%), while a higher AOV (+€0.9M, +2.1%) partially offset the decrease.
Same method, other domains
Product & subscription
Active users × Engagement × Paid conversion
CRM & lifecycle
Base × Retention × Upsell rate
Customers
They stopped guessing.
A tool that allowed us to go further in terms of explicability, something we couldn't find with other players.
François Rommel
Head of Data Analytics & Performance, TotalEnergies
Watch customer story
The product
One method. Five ways to get your answer.
Everything runs on the market equation: your KPI expressed as a quantified tree, so every variation splits into independent drivers. No overlap, no double counting, no hallucinated causes.
Compare
Explains why a KPI moved between two periods or scenarios. Mix, price, volume and rate effects, ranked by impact, in one waterfall.
Detect
Watches your KPIs daily, flags anomalies and explains the drivers. Alerts land in email, Slack or Teams.
Assess
Statistical significance for your A/B tests, with early-stopping logic so you never call a winner too soon.
Pivot
Scans every dimension to surface your best and worst performing segments. Opportunity finding, automated.
Journey
Understand where you should optimise your customer journey.
Enterprise-grade, French-made.
- 100% EU hosted
- No data stored
- On-premise available
- GDPR compliant
- Encrypted end to end
- Zero tracking
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