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Category: Articles

Articles

Unlocking GA4 Benchmarking: How to Go Beyond the Default Graphs

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30 July 2025
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Marketplace & online pure players: why Datama is your strategic ally?

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17 June 2025
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Datama x Acteurs Travel: THE data analysis solution for the industry’s challenges

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17 June 2025
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Fixing the missing values issue with Datama “Fill in null value” function

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14 May 2025
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How to send Datama notifications by webhook via an orchestrator (GA4 BQ GCP example)?

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27 February 2025
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Mix effect of weather on sales revenue

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4 February 2025
Articles

Why is the waterfall an essential tool for analyzing and understanding performance?

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18 November 2024
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Google Analytics 4: Intraday Big Query data limitations

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9 September 2024
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Hourly anomaly detection and explanation on GA4 (Google Analytics 4)

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23 May 2024
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The importance of looking at short term vs long term performance in Business

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14 March 2024
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