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Margin tracking by country in Looker Studio

6 November 2025

Revenue reattribution using media platforms, GA, and ERP data

26 March 2025

Use case #11: Self Service Insights using Tableau Parameters and Datama

17 February 2025

Use Case #10: Using Datama Journey for Filter Optimization at JOTT

15 July 2024

Use case #9 happn subscription performance

5 March 2024

Use case #8 Exec Weekly business monitoring at TheFork

7 February 2024

Use case #7: Lacoste Conversion Funnel Monitoring

9 June 2023

Use case #6: Funnel A/B Testing Analysis

12 April 2023

Use case #5: Forecast Analysis vs. Actual Performance

1 March 2023

Use case #4: Logistics cost analysis in Tableau

23 January 2023

Use case #3: Occupancy rate impact on conversion

12 October 2022

Use case #2: Identifying GA3 vs GA4 data discrepancies

10 October 2022

Use case #1: Paid acquisition WoW analysis at TotalEnergies

5 October 2022

Pierre & Vacances Center Parcs cuts down time to conversion insights by +50%

28 April 2021

Unlocking GA4 Benchmarking: How to Go Beyond the Default Graphs

30 July 2025
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Marketplace & online pure players: why Datama is your strategic ally?

17 June 2025
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Datama x Acteurs Travel: THE data analysis solution for the industry’s challenges

17 June 2025
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Fixing the missing values issue with Datama “Fill in null value” function

14 May 2025
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How to send Datama notifications by webhook via an orchestrator (GA4 BQ GCP example)?

27 February 2025
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Mix effect of weather on sales revenue

4 February 2025
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Why is the waterfall an essential tool for analyzing and understanding performance?

18 November 2024
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Google Analytics 4: Intraday Big Query data limitations

9 September 2024
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Hourly anomaly detection and explanation on GA4 (Google Analytics 4)

23 May 2024
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The importance of looking at short term vs long term performance in Business

14 March 2024
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How to Transition to a Career in Data Analytics: 5 Tips for New Analysts and Career Changers

14 September 2023
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Using Datama with Google Analytics 4: A Guide for Web Analysts

13 July 2023
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Category management: how to identify the biggest business opportunities

3 July 2023
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Supercharge your user journey analysis with Sunbursts and our custom GA4 repository

17 May 2023
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Revolutionize your dashboard with smart Waterfall from Datama Extension for Tableau

15 March 2023
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5 Fundamentals of Problem Solving

19 July 2022
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Anomaly detection and explanation with Datama

12 January 2022
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How to analyze the impact of your consent tool on your performance indicators?

4 November 2021
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True or False: A/B testing

25 August 2021
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What does CRO mean?

25 August 2021
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The steps of a well-lead CRO approach

24 August 2021
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How to use Google Analytics to optimise your conversion rate?

5 October 2020
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Some e-commerce trends

5 October 2020
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Getting value out of a sunburst

12 May 2020
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How to build my business market equation?

24 March 2020
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What is covariance?

4 November 2019
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How to analyze your web performance analysis ?

16 October 2019
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How to analyse the performance of an email marketing campaign?

13 April 2019
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Datama Compare for consulting usage

26 February 2018
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What on earth is driving my conversion down this week?

10 October 2017
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A Chief Conversion Officer’s interview: Adrien, co-founder of Conversion Boosters

25 August 2021
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Check out Datama concept in motion design video

29 November 2019
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Interview of Guillaume, founder and CEO of DataMa

11 September 2019
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DataMa receives promising EarlyMetrics rating of 68%

23 April 2019
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Meet Datama at Big Data Paris

7 March 2019
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Datama selected to be part of WILCO accelerator!

7 March 2019
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Datama at the Data Marketing show in Paris

14 November 2018
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Interview of Pierre & Vacances about DataMa Compare

15 September 2018
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Datama integrates NeuillyLab

27 August 2018
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Datama innovates with BPI French Tech!

23 August 2018
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Datama Compare live demo

29 January 2018
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