General overview of DataMa COMPARE
We’re proud to share that Datama Compare, part of Datama solutions, is now available for live demo online!
Datama Compare is a proprietary model that helps you understand the variation of a KPI between two segments. We can set up a quick demo with your own data for free if you contact us.
Please read use case explanations here.
You can check the demo here:
Overview of the Datama Compare interface and key features of performance analysis.
- Analysis of the different effects of the market equation (or the conversion tunnel)
- Analysis of the dimensions at the origin of the variations of the performance
- Contextual summary of performance analysis
- Details of performance effects and mix effects by step and by dimension
Editing the segment – Pivot Start & End Dimensions
The modification of the segment makes it possible to rotate the analysis (by passing for example from an analysis between 2 dates to an analysis between 2 countries, between 2 products, between men and women, ….)
Loading and saving an analysis
DataMa Compare allows to save a version of the analysis, taking into account the parameters. This backup can be loaded at the next login and also shared with a colleague.
Setting up a filter on one dimension, Simplifying a conversion tunnel stage
Filter on one dimension: This functionality allows to remove from the analysis a dimension present in the dataset (for example: remove the device dimension from the analysis)
Simplification of step: This concatenates several stages of the conversion tunnel. And it also allows to modify the measured performance (for example: by removing the “User” step, from the analysis of my income, the performance analyzed without the effect of the user volume will become “Revenue / User” – the average basket)
Extraction to Tableau
As for example you can extract your analysis through a Tableau Software visualisation.
Check the DataMa tableau public template here:
Many other features are available that we invite you to discover on our online demo, by creating a free account.