Datama Compare live demo

General overview of DataMa COMPARE

We’re proud to share that Datama Compare, part of Datama solutions, is now available for live demo online!

Datama Compare is a proprietary model that helps you understand the variation of a KPI between two segments. We can set up a quick demo with your own data for free if you contact us.

Please read use case explanations here.

You can check the demo here:

Overview of the Datama Compare interface and key features of performance analysis.

Analysis of the different effects of the market equation (or the conversion tunnel)
Analysis of the dimensions at the origin of the variations of the performance
Contextual summary of performance analysis
Details of performance effects and mix effects by step and by dimension

Editing the segment – Pivot Start & End Dimensions

The modification of the segment makes it possible to rotate the analysis (by passing for example from an analysis between 2 dates to an analysis between 2 countries, between 2 products, between men and women, ….)

Loading and saving an analysis

DataMa Compare allows to save a version of the analysis, taking into account the parameters. This backup can be loaded at the next login and also shared with a colleague.

Setting up a filter on one dimension, Simplifying a conversion tunnel stage

Filter on one dimension: This functionality allows to remove from the analysis a dimension present in the dataset (for example: remove the device dimension from the analysis)

Simplification of step: This concatenates several stages of the conversion tunnel. And it also allows to modify the measured performance (for example: by removing the “User” step, from the analysis of my income, the performance analyzed without the effect of the user volume will become “Revenue / User” – the average basket)

Extraction to Tableau

As for example you can extract your analysis through a Tableau Software visualisation.

Check the DataMa tableau public template here:

Many other features are available that we invite you to discover on our online demo, by creating a free account.

Guillaume

Founder & CTO @DataMa, Decision Scientist For ten years I have acquired CRO expertise as an Analytics Manager at Expedia and a consultant at Bain & Company. Now at DataMa I create algorithms that optimize CRO analysis, customer journey, and digital performance.

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